New TV series on Kimmie Weeks begins airing around the world
A new reality series featuring world renowned Liberian activist Kimmie Weeks has begun airing in more than 133 countries and 35 languages around the world. The new series called “4Real” profiles celebrity adventures around the world to connect with young leaders who, under extreme circumstances, are affecting real change on some of the most pressing issues of our time. Celebrity guests for Season One are Cameron Diaz, Mos Def, Joaquin Phoenix, Eva Mendes, Casey Affleck, K’NAAN, M.I.A. and Flea of the Red Hot Chili Peppers. MTV Canada and Discovery Channel International have teamed up to air the reality series in millions of homes around the world. The show launched in January in Canada where 1.5 million people tuned in for its debut. It will now begin airing in millions of homes around the world.
4Real takes viewers on unique adventures with these celebrities, but ultimately it’s the young leaders who emerge as the stars. 4REAL inspires viewers with stories of their courage, creativity and dedication to tackling issues such as poverty, environment, health, children’s and indigenous rights, drugs and violence in their communities and beyond.
In 4REAL Liberia, host Sol Guy takes international music sensation M.I.A. to post-war Liberia to meet child rights advocate Kimmie Weeks. Weeks is the founder of Youth Action International, an organization that is helping to alleviate the suffering of children affected by war and empowering them to reach their full potential. Among their many projects they are providing educational opportunities, employment and building some of the first playgrounds in post-war Liberia. The adventure goes from a visit with Liberian president Ellen Johnson Sirleaf, to the front lines of Youth Action International’s projects, to a dance party in a Monrovian neighborhood.
Anna Johnson, Spokesperson for Kimmie Weeks and Youth Action International noted: “this is an incredible opportunity for both Kimmie and his organization. The exposure will help us raise awareness and support for our work across Africa.”
Beyond the exposure that 4REAL provides, these young leaders are partners in the show, with 50 per cent of the show’s profits going directly to their initiatives. 4REAL is created by Sol Guy and Josh Thome. Executive producers are Chris Haddock, Laura Lightbown and Joaquin Phoenix. 4REAL is produced by Vancouver-based Direct Current Media (DCM), an emerging leader in global entertainment with production experience in 18 countries. DCM specializes in music management and media production, including TV, film and web content.
DCM combines socially relevant and commercially viable content to progress economic and social change. DCM builds mutually beneficial partnerships with artists and community leaders and works directly with them to creatively share their stories, spread their messages and inspire movement towards